Google + Ingenico = Mobile POS Offers
- In addition to the Verifone partnership, covering all bases — “Google wants a system where, when you enter a shop or supermarket, for example, you receive a special offer on your phone,” explains Lazare. At checkout, customers would be able to touch their phones to the Ingenico POS terminal, which would be able to read the coupon and adjust the bill accordingly
- https://www.google.com/offers/t has been live for a while now
- For Google, demand generation certainly is a first order priority compared to payments; they will continue to aggressively build out their ‘Commerce’ team this summer
Source - http://www.readwriteweb.com/archives/nfc-based_coupons_coming_to_your_android_phone.php